
Profile by Sanford - Madison
Weight Loss Clinic in Madison, Wisconsin
About Profile by Sanford - Madison
Profile by Sanford Madison brings a scientifically-backed approach to weight loss and health improvement to Wisconsin's capital city. As part of the nationally recognized Sanford Health system, we combine advanced research with personalized coaching to help you achieve lasting results.
Our program is based on extensive research from Sanford's own scientists and draws from data collected from thousands of successful weight loss participants nationwide. We don't believe in one-size-fits-all solutions. Instead, we use genetic testing, metabolic analysis, and lifestyle assessments to create a truly personalized plan that works with your body's unique characteristics. Since opening in Madison, we've helped hundreds of local residents not just lose weight, but transform their relationship with food and develop sustainable healthy habits.
Services Offered
Our comprehensive services include genetic testing to identify how your body responds to different nutrients and exercise types, metabolic testing to determine your exact caloric needs, and one-on-one coaching with certified health coaches. We provide personalized meal plans, recipes, and shopping lists based on your genetic profile and food preferences. We offer both in-center and virtual coaching options, including group classes for meal prep, healthy cooking, and fitness planning. Our technology platform includes a mobile app for tracking progress, accessing recipes, and connecting with your coach between sessions. We also provide specialized programs for diabetes prevention, heart health improvement, and athletic performance enhancement. Each member receives ongoing support through regular coaching sessions, progress monitoring, and access to registered dietitians and exercise physiologists when needed.
Treatment Options
Complete Genetic + Metabolic Program
Comprehensive 6-month program including genetic testing, metabolic analysis, personalized meal planning, and regular coaching sessions based on your unique biological profile.
Precision Nutrition Coaching
Ongoing coaching program for clients who've completed testing, focusing on implementing personalized nutrition strategies and maintaining long-term success.
Metabolic Testing Package
Comprehensive metabolic assessment to determine resting metabolic rate, optimal calorie targets, and personalized nutrition recommendations without genetic testing.
Group Coaching Programs
Small group coaching sessions for clients with similar genetic profiles or health goals, combining personalized guidance with peer support and accountability.
What to Expect
Your journey starts with comprehensive testing including genetic analysis that examines how your body processes carbohydrates, fats, and responds to different types of exercise. We also conduct metabolic testing to determine your resting metabolic rate and optimal calorie targets for weight loss.
Based on your test results, lifestyle assessment, and goals, we create a personalized nutrition and fitness plan. Your certified health coach meets with you weekly initially, then adjusts frequency based on your progress and needs. We use the data from your testing to explain why specific recommendations are made and how they're designed to work with your body's natural tendencies. Regular progress assessments allow us to fine-tune your plan as you lose weight and your metabolic needs change. Most clients see initial results within 2-3 weeks and achieve significant milestones within 3-6 months.
Why Choose Profile by Sanford - Madison
What sets us apart is our scientific approach backed by Sanford Health's research infrastructure. We're not guessing about what might work for you, we're using actual genetic and metabolic data to design your program. This precision approach often succeeds where other programs have failed because it's designed specifically for how your body functions.
Our connection to Sanford Health means we have access to the latest research in obesity medicine, genetics, and nutrition science. We're constantly updating our programs based on new findings from our research teams. Additionally, our coaches receive ongoing training from Sanford's nutrition and exercise specialists, ensuring you're getting evidence-based guidance rather than the latest fad approaches. The combination of personalized science and ongoing support creates a unique environment for sustainable weight loss success.
Insurance & Pricing
While our program is typically self-pay, we accept HSA and FSA payments for most services. Some insurance plans may cover portions of our program when recommended by a physician for medical weight loss, and we'll help verify benefits and provide documentation for reimbursement requests.
Our comprehensive 6-month program including genetic testing, metabolic analysis, and coaching is $2,200. The genetic testing component alone has a $400 value, and the metabolic testing is worth $200, making the coaching and ongoing support an excellent value. We offer payment plans starting at $300 monthly. Individual coaching sessions are available at $125 each for clients who prefer a more flexible approach. Many clients find that the precision of our approach leads to faster results, actually making it more cost-effective than trial-and-error methods.
First-Time Patient Tips
Before your first appointment, please complete our detailed health and lifestyle questionnaire online. Avoid any new supplements or major dietary changes in the weeks leading up to your metabolic testing, as we want accurate baseline measurements.
For your initial visit, wear comfortable clothing as we may do basic fitness assessments. Bring a list of current medications, supplements, and any recent lab work from your physician. Come prepared to discuss your complete weight loss history, including what's worked or failed in the past, as this information helps us interpret your test results and design your program. It's also helpful to think about your lifestyle constraints, food preferences, and specific goals so we can tailor the program to fit your real life rather than an idealized version of it.
Pros & Cons
Advantages
- Genetic and metabolic testing provides truly personalized approach based on your biology.
- Backed by extensive research from Sanford Health system and national data.
- Technology platform and mobile app provide convenient tracking and support tools.
Things to Consider
- Higher upfront cost due to comprehensive testing and analysis.
- Limited insurance coverage since most services are considered elective rather than medical treatment.
Service Area
Our Madison location serves the greater Dane County area including Middleton, Sun Prairie, Verona, and Fitchburg. We also attract clients from throughout southern Wisconsin who are interested in our genetic testing and precision nutrition approach. We offer virtual coaching sessions for clients who can't always make it to our center, though initial testing and assessments need to be done in person. Many clients combine in-person and virtual sessions for maximum convenience. We also partner with local fitness centers and provide referrals to complementary services throughout the Madison area.

Local Insight
Madison's educated population and focus on innovation make it an ideal location for our science-based approach to weight loss. We appreciate the city's commitment to healthy living, from the extensive bike path system to the abundance of farmers markets and local food options. We incorporate Madison's seasonal changes into our programming, helping clients maintain healthy habits through Wisconsin's challenging winters and taking advantage of the area's outdoor recreation opportunities during warmer months. Our understanding of local food culture, from Friday fish fries to summer festivals, helps us create realistic plans that let you enjoy Madison's social food scene while still achieving your health goals.
Frequently Asked Questions
What does the genetic testing tell you about weight loss?
Is the genetic testing accurate and reliable?
How is this different from other personalized nutrition programs?
What if I've already done genetic testing through other companies?
Do I need to follow a strict meal plan?
How quickly will I see results with this approach?
Can this program help with medical conditions like diabetes?
What ongoing support is provided after the initial program?
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