Anew10

Weight Loss Clinic in South Portland, Maine

Call (207) 774-770075 John Roberts Rd, Ste B10, South Portland, ME 04106

About Anew10

Anew10 in South Portland is a weight loss clinic focused on delivering structured, medically informed programs that produce real, measurable results. The name reflects the clinic's philosophy: a fresh start built on ten core principles of sustainable health transformation. It's a place that takes weight loss seriously as a health outcome, not just an aesthetic goal, and the team approaches it with that level of rigor.

The clinic attracts clients who want more structure than a commercial diet program provides but don't necessarily need the full apparatus of a hospital weight management center. It occupies a practical middle ground, offering professional guidance and accountability within a program that's designed to fit into working adults' lives without requiring constant medical appointments.

Services Offered

Anew10 provides comprehensive weight loss programming that addresses both the physical and behavioral dimensions of excess weight. Medical consultations are part of the process, ensuring that underlying health conditions are accounted for and that the program is safe and appropriate for your specific situation. The clinic offers personalized meal planning and nutrition education designed to change how you think about food, not just what you eat for the next 12 weeks. Behavioral coaching is integrated into the program, recognizing that habit formation and mindset are as important as the specific diet or exercise protocol. The clinic provides accountability tools including regular check-ins and progress tracking that keep clients engaged over the full course of their program. Body composition analysis helps track the difference between fat loss and muscle changes, giving a more complete picture than the scale alone. Support doesn't end when you hit your goal weight; maintenance programming is available for clients who want help holding onto their results.

Weight Loss Centers

Treatment Options

Comprehensive Weight Loss Program

Full medical and behavioral weight loss program including personalized meal planning, regular check-ins, body composition tracking, and behavioral coaching over a structured program period.

12-24 weeks$500-$1,200 for full program

Nutrition and Meal Planning Counseling

Personalized nutrition assessment and meal planning with ongoing coaching to build sustainable dietary habits that support long-term weight management.

8-12 week initial program$300-$600

Maintenance Program

Post-goal support program designed to help clients hold onto weight loss results through continued accountability, check-ins, and behavioral reinforcement.

Ongoing, typically 3-6 months after goal$100-$250/month

Behavioral Coaching Package

Focused coaching on the habits, triggers, and mindset patterns that drive eating behavior, helping clients build a sustainable relationship with food independent of willpower.

10-12 sessions$400-$700

What to Expect

The process starts with a comprehensive intake that covers health history, previous weight loss attempts, current medications, and your specific goals. A body composition assessment gives a baseline beyond just your starting weight, and a medical review ensures the program is appropriate for your situation.

Your personalized plan gets built from there, covering nutrition targets, meal structure, physical activity recommendations, and behavioral strategies. Regular check-in appointments, typically weekly or biweekly at the start, provide accountability and allow for early course correction if something isn't working. As you progress, the frequency of check-ins typically decreases and the focus shifts toward building the independence you'll need to maintain results on your own. The program has a defined arc with clear milestones, so you always know where you stand.

Why Choose Anew10

Anew10's single-minded focus on weight loss means you're not getting a generalist who considers your weight one of many concerns. Every aspect of the program is built around helping you lose weight and keep it off, and the team has deep experience with the specific challenges that come up in that process.

The inclusion of behavioral coaching alongside nutritional and medical support means you're building the skills to manage your weight independently, not just following a plan that disappears when the program ends. For clients who've been through weight loss programs before without lasting results, the emphasis on why weight comes back and how to prevent it tends to resonate. The structured check-in cadence also means problems get caught early, before a bad week turns into a bad month.

Insurance & Pricing

Anew10 operates as a private pay clinic. Program fees vary based on the length and intensity of the plan you choose. Some medical services involved in the program may qualify for partial insurance reimbursement, particularly if you have a documented diagnosis like obesity or a related metabolic condition. FSA and HSA funds are typically applicable to medically related services. The clinic can provide documentation to support insurance claims where applicable. It's worth having a direct conversation with the clinic about total program costs before enrolling.

First-Time Patient Tips

Come to your initial consultation ready to be honest about your history with weight loss, including what you've tried and what got in the way. The more the clinic understands your specific patterns, the better they can build a program that actually accounts for them.

Think about your schedule and identify the realistic obstacles before you start, including work travel, social eating situations, and times of year that tend to be harder. Building a plan around your real life rather than an idealized version of it is what separates programs that work from programs that look good on paper. Keep all your scheduled check-in appointments, especially early in the program. The accountability built into those appointments is a core part of how the program works. If something isn't going well, bring it up at your check-in rather than waiting; the team is there to help you problem-solve.

Pros & Cons

Advantages

The clinic's exclusive focus on weight loss means every service and staff member is oriented around that single outcome.
Behavioral coaching is genuinely integrated into the program rather than being a token add-on.
Maintenance programming addresses the most common failure point of traditional weight loss programs.

Things to Consider

As a private pay clinic, costs may be out of reach for clients without significant disposable income.
The clinic doesn't offer the breadth of medical services that a full weight management center or hospital program would provide.

Service Area

Anew10 serves South Portland and the surrounding communities across Cumberland and York counties. Clients come from Portland, Scarborough, Cape Elizabeth, Westbrook, Gorham, and Saco. The South Portland location offers convenient access from both the I-295 and Route 1 corridors, making it practical for clients commuting from a wide range of surrounding towns throughout southern Maine.

Local Insight

South Portland's mix of suburban neighborhoods, commercial districts, and proximity to downtown Portland creates a health-conscious client base with busy schedules. The area has no shortage of gyms and wellness options, but dedicated medically informed weight loss programming is less common. The Route 1 corridor and easy highway access make South Portland a practical location for clients across the region to reach for regular appointments.

Frequently Asked Questions

Is Anew10 a medically supervised program?

Yes, medical review is part of the intake and program design process. The clinic accounts for your health history, current medications, and any relevant conditions when building your plan to make sure the program is appropriate and safe.

How is this different from programs like Noom or Weight Watchers?

Anew10 provides in-person professional support and customization that app-based or group programs can't match. You're working with practitioners who know your history and can adjust your plan in real time, not just following a generic algorithm.

What if I've lost weight before and gained it back?

Weight regain is something Anew10 specifically addresses. The behavioral and maintenance components of the program are designed to understand why regain happened previously and build different habits and strategies to prevent it this time.

How often are check-in appointments?

Most clients check in weekly or biweekly at the start of the program. As progress becomes consistent, the frequency typically decreases to monthly. The check-in schedule is flexible and adjusted based on what you need.

Do I have to follow a specific diet plan?

The nutrition plan is personalized, not a one-size template. That said, there are structured guidelines and targets. The goal is to build habits you can sustain, so the plan is designed to be realistic for your food preferences and lifestyle.

Is exercise required as part of the program?

Physical activity is strongly encouraged and included in recommendations, but the program can be adapted for clients with physical limitations. Nutrition and behavioral changes drive the majority of weight loss outcomes, so exercise limitations don't disqualify you.

Can the program accommodate food allergies or dietary restrictions?

Yes, the nutrition planning accounts for any allergies, intolerances, or dietary restrictions you have. This gets covered during your initial intake so nothing gets overlooked.

What happens if I hit a plateau?

Plateaus are expected and planned for. When progress stalls, the check-in structure means the team catches it quickly and adjusts the program, whether that means recalibrating nutrition targets, changing the activity approach, or addressing behavioral factors that may have crept back in.